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Marketing Mosaic Blog

Marketing and communication tips and trends from the experts.

3 Reasons Why Guest Blogging is Essential for Today's PR Programs

on Apr 10, 2018 9:49:10 AM By | Kate Johnson | 0 Comments | Content Marketing Public Relations
It’s likely that you already know that guest blogging is a compelling way to foster brand awareness, make meaningful connections, build strong relationships and generate traffic to your website. But what you may not realize is that guest blogging is one of the most critical elements to include in a modern and effective public relations plan.
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12 Trends Shaping the B2B Marketing Landscape in 2017 (Pt. 2)

on Jul 6, 2017 11:01:47 AM By | Kate Johnson | 0 Comments | Marketing Marketing Trends
As we explored in an earlier post, the number of trends vying for the attention of B2B marketers this year is plentiful, and it can be difficult to determine which ones will perform best for your business. In this post, the second of a three-part series, we’re evaluating key trends in the digital marketing space, along with the impact they can make, to help inform or fine-tune your marketing strategy. 
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The Importance of a Multi-Channel Content Marketing Strategy

on Jun 8, 2017 12:26:00 PM By | Tracy Shilobrit | 0 Comments | Content Marketing
Your company’s website is the center of your digital marketing efforts. Potential customers need to be able to find your website, and once they do find you, they need to be be able to find the information they are looking for in an easy and enjoyable experience.
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12 Trends Shaping the B2B Marketing Landscape in 2017 (Pt. 1)

on Apr 7, 2017 8:20:45 AM By | Kate Johnson | 0 Comments | Marketing Marketing Trends
There's no shortage of trends vying for the attention of marketers in 2017, but on the surface, it's not always easy to separate the flashes in the pan versus the trends that have true staying power. In this first post of a three-part series, we're taking a closer look at the marketing tactics that B2B marketers should pay particularly close attention to this year. 
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2017 Content Marketing Trends to Watch

on Mar 20, 2017 12:27:00 PM By | Tracy Shilobrit | 0 Comments | Content Marketing
As marketers, our goal is to grow awareness for brands. Content marketing tactics are just one of the many ways marketers have been generating awareness and establishing credibility online. Over time, brands will need continue to push their creativity in order to attract potential new customers. 
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